This article is taken from our partner’s blog The Hitchhiker’s Guide to Entrepreneurship. Key Learning Points Use exhibitions to promote your business and reach new customers. Plan and prepare carefully and think through the whole experience from the customer’s viewpoint in order to maximise your chances of event success. Exhibiting at events and shows can be a [...]
Marketing Skills Archives - Junior World Entrepreneurship Forum (JWEF).
Rose Cameron (pictured below) deserves a great deal of respect for her entrepreneurialism and her commitment to helping improve our society. To help fight all of the health risks associated with soft drinks and other beverages marketed to children, Cameron decided to invent a brand of water marketed primarily to children. One night, while watching her [...]
‘Unsafe’, ‘risky’, ‘dangerous’, ‘uncommon’ and ‘unadvisable’ were some of the words that people used to describe hitchhiking in a recent straw poll I conducted. Okay, it wasn’t scientific research. Nevertheless, I’m fairly sure these negative feelings (or brand perceptions in business speak) are relatively commonplace. Whether it’s justified or not, hitchhiking in the UK has [...]
In the early nineties I employed a sales guy on a short-term 10 week contract. I gave him a sales target of £10k and suggested we meet each Friday to review progress. Expecting great things, Steve got stuck into work but at the end of week 1 reported zero sales. I was somewhat disappointed but [...]