This article is taken from our partner’s blog The Hitchhiker’s Guide to Entrepreneurship. Key Learning Points Use exhibitions to promote your business and reach new customers. Plan and prepare carefully and think through the whole experience from the customer’s viewpoint in order to maximise your chances of event success. Exhibiting at events and shows can be a [...]
marketing Archives - Junior World Entrepreneurship Forum (JWEF).
Toms Shoes was founded by Blake Mycoskie on the basis that compassion and giving could make difference. After a trip to Argentina, during which Mycoksie witnessed abject poverty (and a large number of shoeless children), he set out to build a company that not only sold Argentine alpargata-designed shoes, but one that would donate one shoe for every one [...]
Rose Cameron (pictured below) deserves a great deal of respect for her entrepreneurialism and her commitment to helping improve our society. To help fight all of the health risks associated with soft drinks and other beverages marketed to children, Cameron decided to invent a brand of water marketed primarily to children. One night, while watching her [...]