marketing Archives - Junior World Entrepreneurship Forum (JWEF).


Top 10 Tips for exhibiting your startup at a show

July 18, 2013 in Marketing Skills - No Comment

This article is taken from our partner’s blog The Hitchhiker’s Guide to Entrepreneurship. Key Learning Points Use exhibitions to promote your business and reach new customers. Plan and prepare carefully and think through the whole experience from the customer’s viewpoint in order to maximise your chances of event success. Exhibiting at events and shows can be a [...]

tom's shoes

Toms Shoes’ Self-Feeding Business Model

April 6, 2013 in Financial Skills, JWEF Newsfeed, Stories - No Comment

Toms Shoes was founded by Blake Mycoskie on the basis that compassion and giving could make difference. After a trip to Argentina, during which Mycoksie witnessed abject poverty (and a large number of shoeless children), he set out to build a company that not only sold Argentine alpargata-designed shoes, but one that would donate one shoe for every one [...]


Story : Rose Cameron from WAT-AAH!

April 6, 2013 in JWEF Newsfeed, Marketing Skills, Stories - No Comment

Rose Cameron (pictured below) deserves a great deal of respect for her entrepreneurialism and her commitment to helping improve our society. To help fight all of the health risks associated with soft drinks and other beverages marketed to children, Cameron decided to invent a brand of water marketed primarily to children.   One night, while watching her [...]